You don't need an accounting degree to make sound business decisions — but you do need to understand what the numbers are telling you. Budgets, cost reports, margins, cash flow: sooner or later, every manager has to deal with them.

This workshop is built for professionals outside finance — in sales, marketing, HR, R&D, production, and procurement — who want a solid working grasp of accounting and financial principles, explained in plain, simple language. Over four hands-on sessions, you'll learn to read financial statements, evaluate costs and investments, and make confident calls on budgets, new projects, and growth.

Who Should Attend: 

• Professionals with little or no accounting/financial technical knowledge

• Managers, senior managers, and middle-level executives in non-financial positions need to improve their financial skills to make critical business decisions involving cost savings, budgets, new projects, growth strategies, etc.

• Entrepreneurs who are required to make daily business decisions regarding their companies.

• Self-employed professionals like lawyers, doctors, medical practitioners, etc.

Quick Overview: 

• Online Interactive Live Sessions Using Zoom

• Duration: 12 Hours 

• Number of Sessions: 2 Weeks, 4 Sessions (3 Hours per Each)

• Two Days per week from 7 PM till 10 PM.

• Practical Case Studies

Upon completion of this workshop, participants will be able to:

• Understand Financial Reports: Learn to read and easily interpret balance sheets, income statements, and cash flow reports.

• Make Confident Decisions: Use financial data to make strategic, informed decisions aligning with business goals.

• Master Budgeting Skills: Gain the ability to create, manage, and optimize budgets effectively.

• Bridge Communication Gaps: Speak the language of finance to collaborate seamlessly with financial teams.

• Analyze Costs and Profits: Evaluate costs, profits, and financial performance to drive growth and efficiency.

• Strategic Alignment: Align departmental budgets and actions with the organization’s financial objectives.

Module 1: Introduction to Financial Management Functions

• Understanding the Language of Finance

• Overview of Financial Management

• Management Accounting – Overview

• Clearing Up Accounting Terms

• Importance of Financial Language for Non-Financial Executives

• Interpreting Financial Statements

• Why Finance for Non-Finance Executive

  
  

Module 2: Financial Statements & Statements Analysis

• Financial Statements Analysis through Ratios

• Responsibilities of Accounting- Why is Working Capital Management Important?

• Understanding Financial Statements (uses and implications)

• Balance Sheet Reading Skills

• Income Statements Reading Skills

• Cash Flow Statements Reading Skills

• Profit Vs. Cash Flow

  
  

Module 3: Financial Techniques and Tools

• Management Accounting Techniques and Procedures

• Overview of Cost Accounting

• How does cost structure influence profit?

• What is Break Even, and why is it very crucial ?

• Time Value of Money

• Future Values and present values.

• Valuation of Future Cash flows

Module 4: Capital Budgeting Techniques

• Capital Budgeting

• Capital Structure Analysis

• Cost of Capital

• Cost of Debt

Module 5: Investment Analysis

• Investment Analysis Techniques

• Investment Decisions Vs. Financing Decisions Concept

• Risk & Return

• Investment decision criteria

Module 6: Financial Evaluation Techniques

• Practical Applications in Business Decision-Making

• Evaluating New Investments

• Using Financial Information for Decision-Making

Module 7: Conclusion and Recap

• Recap of the Topics Covered

• Importance of Understanding Financial Concepts for Informed Decision-Making

Special Discount 60% 

2000 EGP instead of 5000 EGP

Discount available for the first 10 registrations Only